#BoutiqueStrong campaign launches to guide hotels through reopening


Boutique Lifestyle Leaders Association and sister travel platform, StayBoutique, have launched a new #BoutiqueStrong campaign, to help arm hotels with the tools they need to safely and successfully reopen.

The campaign includes an official reopening guide, private social network and a new membership option designed to empower business owners as they prepare to welcome guests once again.

“We want to empower the boutique community with resources and education from highly skilled founders and CEOs who are providing valuable insight and information that may be quite different than what other hotels or hotel brands are doing and planning,” said Frances Kiradjian, Founder & CEO of BLLA. “Boutique hotels have a different focus and we are addressing this in the new campaign and supporting materials.”

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The #BoutiqueStrong Council is a task force made up of boutique hotel owners, hotel group presidents, public relations professionals and other industry leaders, who have come together to create the interactive guide, covering all disciplines across the sector.

From F&B to revenue strategy to HR to communications to legal & insurance to valuation & investment and more, the #BoutiqueStrong Council will become the official educational arm of BLLA.

Each individual company will provide a brief but comprehensive course on their area of expertise that will be available online in the new member portal and social network.

The BLLA Collective will be the first social network for boutique hoteliers, while the ‘on the house’ hotel membership is a new option for boutique hotels to be listed on with direct bookings to the hotel as well as access to the Reopening Roadmap courses in BLLA’s new membership platform.

Tags : hotelsTRAINING
Zoe Monk

The author Zoe Monk

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