Event planning masterclass launches for hoteliers serious about capitalizing on MICE bookings


The co-founder of an events agency has spotted a gap in the market to educate hoteliers and hospitality professionals on growing their business.

Lauren Grech, CEO & Co-Founder of LLG Events & LLG Agency, and curriculum builder and Adjunct Professor at New York University (NYU) for the United States’ first-ever Master of Science in Event Management program, has launched a Masterclass for entrepreneurs to effectively scale their businesses. 

Lauren Grech’s Masterclass for Entrepreneurs is built to help startup owners, as well as legacy business owners, learn how to use digital media in order to drive sales revenue, brand awareness and company growth.

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The course covers brand development, cross-media marketing strategies, as well as the application of technology and analysis of open source data. Course customization can also address female entrepreneurship, international business and more.

Grech’s award-winning strategies, which recently earned her a Top 25 Most Extraordinary Minds designation by Hospitality Sales and Marketing Association International (HSMAI), have been broken down into two offerings, each lasting two days: The Training Program for Event Professionals, and The Masterclass For Entrepreneurs. For both courses, attendees can customize their curriculum and schedule a one-on-one with Lauren.

“After building an international business and becoming a NYU professor, I wanted to take my skills, experience and knowledge outside the classroom,” said Grech. “Whether you are a business owner, aspiring entrepreneur, or an event professional, I’ll provide you with a personalized learning experience to grow your business and reach your 2020 goals.”

Lauren Grech’s Training Program for Event Professionals will advance event management and coordination capabilities by covering event sales, event technology, event management, and event design and production.

Attendees will need to pass certain milestones in order to receive their completion certificate.

Tags : digital mediahotelsmarketingmasterclass
Zoe Monk

The author Zoe Monk

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