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Hotel sector continues to boom as bookers choose boutique over the brands

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The buoyancy of the boutique hotel sector continues to dominate the news, with investment being pumped into openings, renovations and expansions across the US.

The demand has prompted the UK’s leading business intelligence tool, Boutique Hotelier, to head across the pond and launch to the US hospitality industry.

After six years dominating the UK’s independent hotel sector, the industry’s best loved business guide is to tap into the trends, innovations and business insight from the most influential names in the USA to bring hotel owners the same indispensable magazine.

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The website and daily e-news alert is targeted towards the luxury boutique hotel market, reaching hoteliers from the East to the West Coast and the launch follows extensive research into the sector.

Readers to have signed up already include The Hoxton, Firmdale, W, and Ace Hotel.

“We are expecting Boutique Hotelier USA to really take off,” says Boutique Hotelier editor Zoe Monk. “Boutique Hotelier here in the UK goes from strength to strength and we know that there is an appetite for something similar in the US, so it really is an untapped territory.”

For suppliers who also are keen to target the US, BH USA has a variety of opportunities to suit your business needs.

For more information and how to work with Boutique Hotelier USA, please email Richelle Rimmer Richelle.rimmer@itppromedia.com or call +44 020 3176 4232.

For editorial opportunities, please contact Editor Zoe Monk zoe.monk@itppromedia.com

The daily newswire for Boutique Hotelier now boasts a subscriber base of around 7,000 and reaches an audience across the country of almost three times that. The online portal continues to be a vital ingredient for business growth and inspiration, while the magazine features more in-depth articles, exclusive interviews and ground-breaking news insight.

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Zoe Monk

The author Zoe Monk

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