Hyatt has opened Quirk Hotel Charlottesville in Charlottesville, Virginia as part of its Destination Hotels collection.
Quirk Hotel Charlottesville is pitched as the first boutique hotel with a focus on curated art in the city’s historic downturn.
Kate Ukrop, co-owner of Quirk Hotel Charlottesville alongside her husband, Ted, said: “After opening Quirk Hotel Richmond in September 2015, we are excited to bring to life our gallery concept and beautiful hotel amenities into a new, charming Virginia city.
“Alongside the Quirk Gallery in Richmond, I am looking forward to also being the director of Quirk Gallery in Charlottesville, continuing to make art more accessible for guests across the Destination Hotels brand.”
The opening marks the second hotel to be opened under the Destination Hotels collection, which was launched in Richmond, Virginia.
The hotel features contemporary works of art by renowned artists, some of which can published at its Quirk Gallery.
As well as the gallery, which serves as a gathering place for artist talks, classes, openings and private events, the hotel features a retail shop, which provides a selection of artisan gifts and that hosts seasonal trunk shows and art workshops.