LVMH has put forward plans for a luxury Beverly Hills hotel, with a provisional opening date of 2025.
The new property will come under the Cheval Blanc umbrella of hotels, a brand LVMH has run since 2006 when it first entered the hospitality market.
The 115-room boutique hotel will also include LVMH retail stores and dining establishments on the ground floor.
Also onsite will be rooftop pools, a private club and expansive penthouse space.
LVMH (Louis Vuitton Moët Hennessy) is a parent company more renowned for its fashion and jewellery brands than its hotels.
LVMH owns brands like Moët & Chandon and Dom Pérignon in its wines and spirits division, and the likes of Louis Vitton, Marc Jacobs and Givenchy in its fashion and leather division.