NUTRAFi made an impressive name for itself, reaching the million dollar milestone, just eight months into entering the marketplace, within the MedSpa, IV clinic, Pharmacy, and Cruise Line Industries.
With the custom creation of its “Motion Mist” spray to cater to its cruise line partnerships, came the natural progression into the hospitality industry.
NUTRAFi made its official debut in the hospitality industry at September’s Independent Hotel Show in Miami, where they received an overwhelmingly positive response from industry professionals. Here, they stood out as one of only a few wellness brands specifically catering to the hospitality sector.
This strong reception helped establish NUTRAFi as a premier partner choice for both boutique and luxury hotels, positioning themselves firmly within the growing sleep and wellness tourism market.
NUTRAFi’s product offering
NUTRAFi offers oral vitamin sprays that provide swift remedies for the growing list of ailments affecting travelers in today’s climate. Its five different spray offerings can be spritzed under the tongue or in the inside of one’s cheek, administering the vitamins directly to one’s blood stream, bypassing the digestive tract entirely.
Imagine receiving near IV drip effectiveness, but without the needles and discomfort. Guests feel the effects within 30 seconds—a game-changer compared to traditional pills, powders, or gummies which have a far lesser efficacy rate, due to the breakdown in one’s stomach.
How NUTRAFi was dreamt up
CEO Jennifer Switzer’s journey from concept to market leader wasn’t an overnight success. It took over two years of meticulous research and development to perfect the formulations, secure a FDA-certified manufacturer and ensure everything could be done in the USA, which is seldom heard of these days.
The company secured partnerships with pharmacies, IV clinics, and even cruise lines, by custom creating their breakout product, “Motion Mist,” for an upset stomach, and motion discomfort.
Her efforts were quickly noticed: NUTRAFi obtained the coveted “Woman Owned and Operated Business” certificate, she was offered a seat as a chairman of “the American I.V. Association,” and after sharing her impressive story with ILHA founder, Jonathan Falik at IHS Miami, she was inducted onto the International Luxury Hotel Association Board, just this October. This further solidified NUTRAFi’s influence in the wellness and hospitality sectors.
“I knew if I were to be taken seriously in this space, I would need to invest my own money, and partner with a select few professionals who’s vision matched mine,” says Switzer. “From there, it was as simple as relying on my God-given skill-sets and work ethic to bring this vision to fruition. Prior to NUTRAFi, I owned a business consulting agency, because I’ve always been passionate about serving others’ in their business ventures. With NUTRAFi, I was able to create a business with a product that other businesses could simply use as a tool to draw clients into their ‘main money maker’, and in the case of hotels, their main money maker is hospitality.”
Whitney Carrion, director of hospitality partnerships with NUTRAFi adds: “With our vitamin sprays, you are saying, ‘We care about your wellbeing. We care about ensuring your health is at optimal levels while staying with us. We care about providing a level of radical hospitality that disrupts the industry.”
“As a hotelier choosing to partner with NUTRAFi, you’re making it known that you genuinely desire to service the heart of this industry – its people. What could be a more professionally-intimate act of service, than elevating one’s total body wellness?”
How NUTRAFi is helping hotels
Switzer recognized that as stressors on travelers continue to grow, the pressure on the hospitality industry rises with them. By the time a guest checks into a hotel, it’s impossible to know what kind of journey they’ve had: whether they’ve encountered flight delays, baggage issues or long lines at security.
The unspoken mission of any resort is to help guests leave these worries behind and immerse them into a light, fluffy, and carefree-escape. For today’s traveler, the experience begins when they finally reach their destination.
“When a guest finally gets to their hotel, they either come ready to party, or come ready to relax,” jokes Carrion, “and it’s the resort’s job to meet those needs quickly and efficiently. Wellness has now become a big part of that focus.”
Wellness tourism was once dismissed as a mere fad, but since the pandemic, its growth has been undeniable. Hoteliers now face the reality that, whether they like it or not, they could be missing out on a slice of the $29.3 billion market if they don’t act quickly.
“The unspoken mission of any resort is to help guests leave their worries behind”
According to the Global Wellness Institute, wellness tourism is expected to grow to $1.3 trillion USD by 2025.
Carrion explains: “Fleeting are the days where travelers fill their schedules with back-to-back activities from sunrise to sunset. Now, they’re more focused on investing in activities that promote relaxation, self-care, and holistic wellness.”
In the past, hotels poured millions into building luxurious spa facilities to cater to wellness-focused guests. However, as wellness offerings evolve, NUTRAFi is empowering boutique establishments to carve out their own space in the wellness tourism market—without the need for costly investments in high-end spas.
Switzer’s focus is all about helping businesses of all sizes thrive, giving even the smaller establishments a real opportunity to make their mark in this competitive industry. She has a heart for service, a drive for excellence, and a mission to “be a business for the businesses.”
NUTRAFi’s hospitality strategy
“We had a solid strategy from the start in how we presented to hotels,” explained Switzer. “However, after engaging with a variety of boutique and luxury hotels, we realized that no two establishments operate the same way; from there it was an easy decision to remain flexible in our strategy in order to maximize success.
• Cruise lines are offering NUTRAFi as “pre-booking options,” ensuring the sprays are already available in guests’ rooms upon arrival
• Varying boutique hotels are featuring them as part of “themed pre-booking packages” tailored to meeting different wellness needs
• Other hotels offer the sprays in their gift shops, at the check-in counter, alongside the “pillow menu” available for in-room service, or as a complimentary gift from high-end resorts, already included in the nightly rate
Given that poor sleep is the number one reason hotels receive negative reviews, the team at NUTRAFi initially anticipated that their “Lights Out Spray” would be their top-selling product for hotels.
However, due to rising demand for “total wellness” in this space, they are in fact seeing a balanced spread of orders across their entire product range.
NUTRAFi’s 5 SPRAYS ARE:
- Nutraboost: A Vitamin B12 spray, known for converting fat, carbohydrates, and proteins into energy.
- Immunity+: A Vitamin C, E, and Echinacea blend that fortifies the immune system, ensuring travelers stay healthy throughout their stay.
- LightsOut: A non-habit-forming sleep aid that combines Gabba, Valerian Root, and a touch of Melatonin to promote deep, restorative sleep without morning grogginess.
- D3 + K2: A family-friendly spray that supports cardiovascular health, strengthens bones, and lifts mood—especially crucial during sunless winter months.
- MotionMist: With ginger root oil and peppermint oil, this spray soothes nausea, upset stomach, and relieves motion discomforts, as well as assisting with the effects from a night of cocktails.
Learn more about NUTRAFi, by visiting www.nutrafi.com
