Nutella has announced it will be opening a pop-up hotel for only two nights in Sonoma, California in January.
Parent company Ferrero Brands will fly out competition winners to the Napa Valley ‘Hotella Nutella’ for a free stay.
Brands like Taco Bell have also used the marketing tactic in the past.
Entrants must be from the US and are asked to send a 60-second video describing their love for Nutella.
Hotella Nutella will have Nutella-themed décor, including croissant-shaped pillows.
Celebrity chefs like Geoffrey Zakarian and Tanya Holland as well as pancake artist Dancakes will serve dishes at the pop-up Nutella Hotel.
Similarly, Nutella opened its first themed restaurant in Chicago in 2017.