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Pop-up Nutella hotel to open in California

Hotella Nutella x

Nutella has announced it will be opening a pop-up hotel for only two nights in Sonoma, California in January.

Parent company Ferrero Brands will fly out competition winners to the Napa Valley ‘Hotella Nutella’ for a free stay.

Brands like Taco Bell have also used the marketing tactic in the past.

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Entrants must be from the US and are asked to send a 60-second video describing their love for Nutella.

Hotella Nutella will have Nutella-themed décor, including croissant-shaped pillows.

Celebrity chefs like Geoffrey Zakarian and Tanya Holland as well as pancake artist Dancakes will serve dishes at the pop-up Nutella Hotel.

Similarly, Nutella opened its first themed restaurant in Chicago in 2017.

Tags : CaliforniaChocolateNapa valleyNutellaThemed Hotel
Sam Lewis

The author Sam Lewis

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