Sixty Hotels is to expand throughout North America after selling a stake in the company to The Silverstone Companies.
Sixty Collective, the hospitality company which currently comprises four hotels in New York and Los Angeles, is to ramp up the development of its core brand Sixty Hotels, across key primary and secondary markets, including Miami, Washington, Dallas, San Francisco, Nashville, Wilmington and Charleston, among others.
The expansion has been boasted after The Silverstone Companies acquired a stake in the company, including the exclusive rights to development in Asia.
An initial investment of $35m will help to fuel the growth of Sixty in the US.
As part of the deal, Cultivate Hospitality Group, Silverstone’s full-service F&B platform will collaborate with Sixty to broaden existing offerings and develop new dining concepts to add to the current portfolio.
Sixty Collective also announced the launch of spinoff brand, Civilian Hotels, set to debut in 2020, geared towards the ‘next-generation’ traveler.
“This is an exciting time for Sixty Collective. We are on a mission to break new ground with aggressive expansion plans scheduled for 2020. Our companies share a future focus approach to developing properties that blend authenticity and diversity with bespoke, culturally-driven experiences, transformative travel, and dedication to reducing our carbon footprint,” said Jason Pomeranc, founder and CEO of Sixty Collective.
“We are excited to bring the collection of creative brands that Jason Pomeranc has created over the years to our partners across Asia,” said John Wang, chairman and managing partner of The Silverstone Companies.
Founded in 2014, hotelier, Jason Pomeranc along with his brothers, Michael, and Lawrence came together to create a next brand, Sixty Collective, following the sale of the group’s interests in Commune Hotels & Resorts and Thompson Hotels.