Hospitality management firm The Yarrow Group has announced its rebrand as Crystal Creek Hospitality.
As the hospitality management arm of Crystal Creek Capital, a Jackson Hole, WY – based private equity real estate investment firm, the rebrand strengthens alignment between the two entities.
Together, they form an owner-operator of hotels and resorts ‘with a shared vision for long-term growth and distinction’ in hospitality.
“Over the years, we have grown from a small three-person team to a 400-person hospitality group with a national footprint and a portfolio of properties that reflect the very best of their destinations,” said Jamie Yarrow, founder and president of Crystal Creek Hospitality.
“Our new name embodies who we are today—a team committed to honoring the spirit of each destination we serve, delivering exceptional guest experiences, and setting ever higher standards for hospitality by supporting each other each and every day.”
The current portfolio of hotels owned by Crystal Creek Capital and managed by Crystal Creek includes The Cloudveil, Autograph Collection (Jackson Hole, WY); Mountain Modern Jackson Hole (Jackson Hole, WY); SpringHill Suites Jackson Hole (Jackson Hole, WY); Mountain Modern Sedona (Sedona, AZ); Planters Inn (Charleston, SC); The Armstrong Hotel (Fort Collins, CO); and Courtyard by Marriott Boston Copley Square (Boston, MA).
